A New Web Tool Helps Patients Find the Right Physicians Fast

Priority Health, a nationally recognized health plan, today released a new and improved Web tool, “Find a Doctor,” on’ The tool enables patients to find specialists, hospitals, primary care providers and other services quickly.’ Using search options within the tool, patients can find specific health care providers based on any combination of criteria, including location, education, specialty, gender, language spoken and much more.

“We used customer focus groups to help design a tool that would provide patients with the information they are looking for in an easy-to-use format,” said Rich Lange, director of Web Experience for Priority Health. “With the new design, patients will be able to find their physician or specialist, faster than with any other resource.”

Priority Health began publishing primary care physician information on’’more than seven years ago.’ Since then, the tool has been enhanced to make it easier for patients to find specialists, pharmacies, hospitals, urgent care facilities, mental health providers, chiropractors or vision care providers.’ Now the tool provides several new search functions, including:

  • Search results with an interactive Google map of the area, complete with information such as the physician’s photograph, medical specialties, office hours and contact information
  • Details on each physician’s page, including practice information, quality ratings, experience, awards, and hobbies or interests
  • A quick search for specialists with keywords, technical terms and definitions
  • The capability to print or e-mail the results

The enhanced “Find a Doctor” tool continues to be the most visited destination on’’ Of the 30 million total pages viewed on’’in 2008, more than 4.6 million were to the “Find a Doctor” tool.’ Priority Health continually monitors its Web site traffic and has determined that patients who utilize the “Find a Doctor” tool find what they are looking for 9 out of 10 times.

About Priority Health

Priority Health is a nationally recognized health plan company based in Michigan. It serves nearly a half million members with a broad portfolio of products including commercial and government health plans. A nonprofit dedicated to providing all people access to affordable health care, Priority Health was recognized as one of America’s Best Health Plans in 2008 by U.S. News & World Report and NCQA. Priority Health employs 1,000 people throughout Michigan’s Lower Peninsula with offices in Grand Rapids, Farmington Hills, Holland, Jackson, Kalamazoo, Saginaw and Traverse City. For more information about Priority Health, visit’