Spectrum Health Receives Two National Awards for Marketing Efforts

Cancer Pavilion Opening Earns National Recognition

Spectrum Health recently received national recognition for its efforts in the opening and initial marketing of the Lemmen-Holton Cancer Pavilion in 2008. Spectrum Health System Communications & Marketing staff received awards from two national organizations.

The Healthcare Communication and Marketing Association awarded Spectrum Health a gold In-Awe Award in the integrated campaign category for the opening of the cancer pavilion.

The International Awards of Excellence (In-Awe) recognize outstanding strategically driven creative work. Entries are judged by a panel of industry experts on both strategy and results-not just the visual creative appeal of the work.’ The competition is one of the largest and most prestigious competitions in the world of health care marketing with over 900 entries submitted each year, representing over 160 companies.

Marketing Healthcare Today magazine awarded Spectrum Health a bronze Aster Award in the total advertising campaign category for the opening of the cancer pavilion.’ The 2009 Aster Awards consisted of approximately 3,000 entries from across the country. Participant entries competed against similar-sized organizations in their category.’ Entries must score at least in the top 85 percent to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

Spectrum Health is a not-for-profit health system in West Michigan that offers a full continuum of care through the Spectrum Health Hospital Group, a collection of seven hospitals and more than 140 service sites; the Spectrum Health Medical Group, a multispecialty team of nearly 100 providers; and Priority Health, a health plan with nearly 500,000 members. Spectrum Health’s 14,000 employees, 1,500 medical staff members and 2,000 volunteers are committed to delivering the highest quality care to those in medical need.’ The organization provided $111.1 million in community benefit during its 2008 fiscal year. As a system, Spectrum Health has earned more than 100 awards during the past 10 years.